At Y3S Creative, we believe in a marketing approach that seamlessly integrates products with their audience to generate organic excitement and curiosity. In this proposal, we are suggesting strategies that leverage the influence of key players like influencers, developers, and seasonal trends to build awareness and excitement around WOWCube, positioning it as a next-gen interactive device that’s fun, innovative, and educational.

1. Influencer Challenge Campaign

Objective:
To leverage social media influencers in a fun and engaging way that organically demonstrates the WOWCube’s capabilities while creating widespread product awareness.

Campaign Concept:
We believe that the best advertisement is one that doesn’t feel like an advertisement. Instead of having influencers showcase the cube and talk about it, we’ll have them challenge each other to beat high scores on a popular WOWCube game. The draw will be the gameplay and the personalities behind the influencers competing, rather than a direct explanation of the product.

  • Key Messaging: WOWCube is all about fun, challenge, and innovation. We want to show the cube in action, making the social interaction around the challenge the main appeal, while naturally showcasing the product’s features.

  • Execution - Y3S Creative will:

    • Identify and secure influencers within WOWCube’s target demographic.

    • Handle logistics (delivering WOWCubes, coordinating challenge videos, ensuring influencers post on their platforms).

    • Amplify visibility through strategic influencer selection (focused on gaming, tech, and family-friendly audiences).

    • Encourage influencers to share behind-the-scenes content, creating even more organic engagement.

  • Expected Outcome: This campaign will generate authentic content that feels natural, relatable, and shareable, increasing engagement and product interest without feeling like traditional advertising.

2. Hackathons for Developers

Objective:
To engage the tech-savvy, developer community by showcasing WOWCube as a versatile platform for coding, creativity, and innovation.

Campaign Concept:
To make WOWCube a favorite among geeks and developers, we propose hosting a WOWCube Hackathon. The goal would be to challenge developers to create new apps, games, or utilities for the cube. The event would be organized in partnership with a local Toronto hackathon organizer, where developers can experiment and build on WOWCube’s potential.

  • Execution - Y3S Creative will:

    • Collaborate with local hackathon organizers to design the event and manage logistics.

    • Film the hackathon for social media, YouTube, and tech-focused content to highlight creativity and innovation.

    • Showcase developers' finished projects through WOWCube’s channels and promote the best ones for further distribution.

    • Incentivize participation by offering prizes, sponsorships, and networking opportunities with top game and tech industry leaders.

Expected Outcome: This campaign will create buzz in the tech developer community, presenting WOWCube as a new platform for development. It will also generate valuable, shareable content showing game and app creation in real-time, appealing to both tech enthusiasts and casual viewers.

3. The Ultimate Gift Campaign 

"The Next-Gen Family Toy"

Objective:
To position WOWCube as the must-have gift that brings together family fun and learning.

Campaign Concept:
We will focus on the physicality of the WOWCube, showcasing how much more engaging and interactive it is compared to playing a game on a phone or tablet. The WOWCube brings families together for hands-on gameplay, blending entertainment with cognitive development. By presenting WOWCube as a next-gen toy that merges the digital and physical worlds, we can target parents, families, and tech-lovers looking for unique gifts.

  • Execution - Y3S Creative will:

    • Create a series of short, engaging video ads showing families using WOWCube in everyday settings (game nights, family gatherings, etc.).

    • Highlight the STEM benefits of WOWCube, positioning it as a fun, educational tool for children.

    • Push WOWCube as the ultimate gift idea through social media, YouTube ads, and e-commerce platforms.

    • Collaborate with toy stores, tech influencers, and educational bloggers to create organic recommendations during the gift-buying season.

  • Expected Outcome: The holiday campaign will position WOWCube as the perfect blend of fun and learning, appealing to both kids and parents. It will help WOWCube stand out as a unique, physical gaming console amidst the crowded market of digital-only devices.

4. “Get to Know WOWCube”

Public Experience Zones

Objective:
To offer people a chance to experience WOWCube firsthand, while capturing authentic, real-time reactions that can be used in promotional materials.

Campaign Concept:
We suggest setting up interactive zones in popular public spaces where people can freely interact with the WOWCube. These zones would give participants an opportunity to play with the device, understand its features, and engage with it directly, allowing them to appreciate its innovation and uniqueness.

  • Execution - Y3S Creative will:

    • Organize "Get to Know WOWCube" zones in high-traffic public areas, like malls, tech expos, or popular urban spots.

    • Capture footage of people's reactions as they try out WOWCube, focusing on their excitement and engagement.

    • Create highlight reels and short video clips from the footage for use on social media, YouTube, and WOWCube's website to showcase the product’s real-world appeal.

  • Expected Outcome: These interactive events will not only allow potential customers to experience WOWCube in person but also generate valuable, authentic video content that highlights the product's uniqueness and people's positive, unfiltered reactions.

Through these three initiatives, Y3S Creative aims to increase awareness, engagement, and sales for WOWCube by highlighting its unique combination of tactile gaming, STEM education, and next-gen technology. We look forward to bringing these campaigns to life and helping WOWCube become a household name in both the tech and toy spaces. We’re excited about the opportunity to collaborate and would love to discuss how we can take WOWCube to the next level together!